(877)442-3249Contact

Business Analytics and Optimization

How we're making better decisions through smarter use of data

Business Process Management

Business analytics and Optimization: The new competitive edge

  

Informed decisions

They're better than guesswork, more accurate than intuition, the stuff of great insight. But in data-driven times, the decision-making process can be stymied by too much information.

Fortunately, we're meeting the challenge with Business Analytics and Optimization, or BAO. BAO is about taking control of information, extracting actionable insights and shifting the agenda towards predicting and shaping business outcomes. Information management, enterprise content management and business analytics software, services and solutions can help organize and process the barrage of data and content generated by traditional sources and advanced systems.

Many business leaders are making BAO a top priority. Find out how it helps organizations use the power of insight to shape business outcomes in "Business Analytics and Optimization: the new competitive edge." Studies such as the IBM Institute for Business Value's Analytics: The new path to value show that analytically driven organizations outperform their competitors.

It's not your IQ—it's your AQ that matters

Whether it's profit and growth or risk and ROI, organizations that embrace business analytics outperform their peers in every metric that matters. Now there's a way to know how well you're using analytics—and how to use them for even greater impact.

It's called your "Analytics Quotient," or AQ for short. It measures how ready you are to apply insight to your strategy, processes and tactics; how quickly you can re-allocate resources and re-orient your people to make better decisions; and how effectively you can act based on past performance, current results and future possibilities.

The more you embrace analytics, the higher your AQ. The higher your AQ, the better the business outcomes. Take the AQ Quiz now to find out where you stand.

  

Computer Operations

Information Technology Services

Answering questions the way humans do IBM has developed a computer system called "Watson," which debuted on a grand stage on the game show Jeopardy! The underlying technologies in Watson are also found in Business Analytics and Optimization capabilities, allowing the innovations from Watson to be applied to solve business and societal problems—for example, diagnosing disease, handling online technical support questions, and parsing vast tracts of legal documents—and to drive progress across many industries.

Data consolidation speeds social services to those who need them most Faster access to services, reduction of processing time and better fraud detection are just some of the benefits Alameda Social Services Agency gained using IBM analytics to provide caseworkers a consolidated picture of all client benefits across six different social services programs.

Keeping 110 million customers happy Bharti Airtel works smarter with multiple IBM offerings, providing flawless service to 110 million customers at low margins, improving employee productivity using business activity monitoring and producing real-time responses to customer requests.

Using the customer's voice to drive business change Using IBM Content Analytics software together with a sentiment-based tagging solution from IBM business partner, Mindshare Technologies, Hertz introduced a "Voice of the Customer" analytics system that automatically captures customer experiences in real-time, transforming the information into actionable intelligence.